SOC Nonprofit Institute

New Media, Technology

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New Media, Technology & Collaborating with Film-makers

Kaiser Family Foundation

As the media environment evolves and viewing habits change, public service advertising campaigns face critical challenges to stay relevant and effective

The Kaiser Family Foundation hosted a forum featuring Joseph Jaffe, author of "Life After the 30-Second Spot: Energize Your Brand with a Bold Mix of Alternatives to Traditional Advertising," to explore how new media such as mobile marketing, viral campaigns, adver-gaming, and other forms of new media can be incorporated into public education advertising

http://www.kff.org/entmedia/entmedia032206pkg.cfm

Beyond Blogging 2006

This lively panel discussion and audience Q&A brings together thought leaders in new media communications to share insights, exchange ideas and discuss strategic imperatives

FeedBurner is a service which takes your existing RSS feed and allows you to add enhancements to it. One of the most popular features is the ability to gather analytical data such as how many people are subscribing to your feed and what articles they’re clicking to

http://www.beyondblogging2006.com/

Bold Mouth

Word of mouth marketing

The mission of Bold Mouth is to be a leader in building word of mouth relationships for organizations that seek increased customer responsiveness, user advocacy, and brand loyalty

Focus is on the experiences of individuals while recognizing user interests across communities

Our team develops cost-effective initiatives to develop deep relationships with customers, engaging in two-way conversations with an increasingly media-savvy consumer base who demand more than mass marketing messages

http://www.boldmouth.com/

The Economist. Com

“Among the Audience: a survey on New media”

Discusses the new wave of participatory media and how this will affect businesses and organizations alike

This survey will examine the main kinds of new media and their likely long-term effects both on media companies and on society at large

http://economist.com/displaystory.cfm?story_id=6794156

Marketing books

1).“Grapevine”, The New Art of Word-of-Mouth Marketing (Hardcover)

by David Balter, John Butman

http://www.amazon.com/gp/product/1591841100/002-8362587-2621629?v=glance&n=283155

2)."Spin Sister" by Myrna Blyth

3)."Millennials Rising" by Neil Howe

4)."Market Segmentation" by Wedell & Kamakura.

5)."Developing Knowledge-Based Client Relationships, The Future of

6).“Professional Services" by Ross Dawson.

7). "The Anatomy of Buzz" by Emanuel Rosen

8). "CEO Capital" by Leslie Gaines-Ross

9). "Good to Great" by Jim Collins

10). "Blink" by Malcolm Gladwell

11). "Thinking For a Living", by Joey Reiman

12). Strategic Communications for Nonprofit Organizations : Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series) (Paperback)

13). Robin Hood Marketing – Katya Andresen

http://www.amazon.com/gp/product/0787981486/102-8012123-3309700?v=glance&n=283155>

Technology and resource web sites:

Nten.org

Npower.org

Techsoup.org

Capaciteria.org (a comprehensive, searchable database directory of administrative resources that help nonprofits leverage their own capacity)

Idealware.org

Aspirationtech.org

Networkforgood.org

Salesforce.com

Techfunder.org