Maximizing the internet – Writing for the web, Blogs, Search Engines

Writing and Editing for the Web

SD Webworks

Sustainable Development Communications Network

Key Messages: are the messages you want your audience to remember and react to. They are The Message, the essence. Within all your writing, materials, and content online or off, key messages keep your writing and materials on track with what you are trying to accomplish

Key messages are important because they are integral to strategy, information architecture and written content.

http://www.sdcn.org/webworks/writing/messaging.htm

A list Apart:

“10 Tips on Writing the Living Web”- by Mark Bernstein

Discusses how parts of the web such as: news sites, weblogs, journals, wikis, corporate weblogs etc... change every week, they are the ‘living web.

gives tips on how to manage the ever changing websites

http://www.alistapart.com/articles/writeliving/

Tech Soup. Org

“Evaluating the Effectiveness of Nonprofit Websites”- By, Megan C. Wilson

Nonprofits with an interest in being interactive and communicative should have an Internet presence to take advantage of all the available online tools -- including chat rooms, listservs, and blogs -- appropriate to achieving their mission

Has a developed model of the ideal website for Non-Profit organizations which she then compares to six criteria to evaluate how effective they are at targeting an audience

http://www.techsoup.org/howto/yourstories/webbuilding/printpage1499.cfm

Blogs

Getting Attention

Promoting the name of Non-Profits through the blog URL

How this is critical to the ongoing success of your nonprofit blog

Promote your own organization, rather than the blog service you use. Take every chance you can to reinforce your name and brand

http://www.gettingattention.org/

Mantra Brand Consulting

http://www.mantrabrand.com/about.html

Formed in 2002 with the goal of bringing the customer voice into the boardroom to inform every aspect of the customer experience

Blogs, wikis and forums have become an essential aspect of this organization after observing how social technologies effectively brought companies and customers closer together

Blogs that discuss new waves of technology and whether or not they are worth the time and energy

http://brand.blogs.com/

Diva Marketing Blog

An approach to marketing that’s fun, bold, and savvy, but always strategically aligned with the brand’s objective

The strengths that this blog can offer are in building strategic marketing plans that use Interactive/new media as a core tactic and integrate traditional into one master branding plan

http://bloombergmarketing.blogs.com/

The Online News Association

Cyberjournalist.net created a blogger’s code of ethics that very closely follows that of the society of Professional Journalists

The Blogger code of ethics was created, because even though blogs are personal forums, they are still exposed publicly and can affect others

http://www.cyberjournalist.net/news/000215.php

O’Reilly

“ Design patterns and business models for the next generation of software”- By, Tim O’Reilly

This article discusses the changes from the “dot com” generation into the evolving generation of “web 2.0”

“Web 2.0” can be defined as: not having a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core

http://www.oreillynet.com/lpt/a/6228